Creative Society
A global consultancy founded by Lotfi


We design creative ecosystems for businesses and civil society. We support a broad and diverse spectrum of processes to increase our perspective and our added value.

We capitalize on our experience in content development, consulting services, startups launch and immersive events to allow partners to push their possibilities further.

The key for us is to find the right answer with the right people. We have an international community of more than 105 professionals from different countries and fields of expertise linked to our 5 anchor points in the world : Canada, Brazil, France, Morocco and Spain.

Our philosophy and our practice are supported by our results. We have:

  • Joined the journey of more than 100 companies from more than 12 industries;
  • Worked in over 53 cities in 28 countries;
  • Generated more than 195 creative spaces and dialogues with more than 26.000 professionals;
  • Facilitated over 127 conferences, interacting with over 60.000 participants.


We feel a great responsibility to carry our name. Our brand is composed of two key words: CREATIVITY born from a collaborative process and SOCIETY which is an open ecosystem. To honour our name, we dedicate 1/3 of our investments to develop social projects.

To maximize our added value , we maintain a balance between Research and Development, Social modelling and our Intervention in businesses.

Our approach allows us to sustain our organizational freedom and to be respected by our various companions for our real contribution.

We make sure to choose our partners to ensure our success by limiting the number of projects realized each year.

Our contribution to R&D and to Society has led us to:

  • Publish 6 books; some of which are translated into several languages;
  • Launch 3 NGOs in international expansion; Develop 1 youth movement;
  • Incubate 25 technology start-ups;
  • Co-create a global network of entrepreneurs.


Here is a list of some of the major organizations that we have joined on different adventures.

HARMACEUTICAL: Bayer / Merck-Serono / Pfizer / Roche / Shering Plough.

TECHNOLOGY & COMMUNICATION: ATOS / Al Jazeera / Bell Canada / CGI / Grupo La Información / IBM / La Presse / Orange / Samsung / SAP / Telefonica / UNE / Vodafone.

ART & ENTERTAINMENT: Cirque du Soleil / Canadian Television (CTV) / David Otero / El Canto del Loco / EITB – Bask Television / Fernando Colomo Production / Hibernum Creation / Sin Rumbo / STAGE Musicals / Ubisoft.

CONSULTING FIRMS: Boston Consulting Group / Deloitte / Everis / McKinsey & Company / pwc.

MANUFACTURING: Abertis / Airbus / Air Liquide / Alcan / Bombardier / Grupo Urolita / IvanhoeCambridge / Lallemand / MONDI / Renault / Rio Tinto / Saint-Gobain / Taurus / Ursa.

DESIGN: Desigual / Nike / Tempe – Inditex

FOOD & BAVERAGE: Coca-Cola / Danone / RedBull.

PUBLIC SECTOR: UAE Government / City of Madrid / City of Montreal.

AD AGENCIES & MARKETING: Tiempo BBDO / Universal McCann / SidLee / BBR – Bleu Blanc Rouge.

FINANCE: Bancaja / Banesto / Bankinter / Banco Santander / Crédit Agricole / National Bank of Canada / IADB – Inter American Development Bank.

EDUCATION: ESADE Business School / IE Business School / Oxford University / Team Academy Europe.

EVENTS & NETWORKS:  ASTD – Society for Training and Development / AEDIPE – Executives Development Association / C2MTL – Creativity to Commerce / CMRH – Human Ressources Association / EFQM – European Forum for Quality Management / FIDIC – International Federation of Engineering Firms / HSM / INMA – International News Medias Association / ICF – International Coaching Federation / La Mêlée Numérique / SoL – Society for Organisational Learning /  The Grameen Creative Lab / UAE Excellence / WEF – World Economic Forum / WIEF – World Islamic Economic Forum /  YPO – Young President Organisation.

FOUNDATIONS & NGOs: AIESEC / Amnesty International / Ashoka / ASPEN Institute / GAIN – Global Alliance for Improved Nutrition / Happiness Institute / Save The Children / UNDP – United Nations Development Program. / Rideau Hall Foundation.